HubSpot is one of the leading customer relationship management and marketing platforms on the market. It provides a comprehensive set of tools for businesses looking to increase sales, optimise marketing and improve the customer experience.
This guide will help you understand what HubSpot is, what it offers, how it can help your business and what it costs.
You can also check out our other blogs where we compare HubSpot with other similar platforms ->
HubSpot is designed to meet the needs of the modern enterprise by providing integrated tools for marketing, sales and customer service management.
Put simply, HubSpot allows you to create and manage a seamless customer journey from start to finish.
(Check out video about Inbound marketing)
Imagine your customers finding their way to your business without you having to aggressively attract them. This is the magic of inbound marketing, which changes the logic of traditional marketing. Instead of the salesperson taking the initiative, customers come on their own when they feel they are getting valuable information and help.
Consider a fictional entrepreneur, Matt, who has just opened an online store but doesn't know how to manage the logistics of the products. Looking for a solution, he types "product packaging" into a search engine. He finds a site with useful tips and the possibility to download a guide on the subject.
Matti then receives an email with more information and tips to help him understand the subject in more depth.
Matti is impressed with the information he has received and feels confident in the company. Finally, he decides to make an appointment with a knowledgeable salesperson. The power of inbound marketing is that customers don't just buy, they have a customer experience based on genuine interaction and value proposition.
The tools provided by HubSpot make all this possible automatically - emails, guides and calendar bookings are handled effortlessly. Inbound marketing is not just a strategy, it's a way to create meaningful customer experiences that attract customers and take your business to the next level.
HubSpot is divided into several different hubs, each focusing on different areas of the business.
These hubs allow companies to manage marketing, sales, customer service, website management and business operations in one centralised environment.
HubSpot CRM is a free tool that allows businesses to manage customer relationships, tracking and sales pipeline. CRM Hub allows you to maintain customer profiles, manage contacts and track interaction history, making customer relationship management clear and efficient.
This hub is an excellent choice for companies that want to centralise their customer data in one place and improve their sales processes. It is particularly suitable for small and medium sized businesses that need efficient customer management without large investments.
Price: free.
Marketing Hub provides comprehensive tools for email marketing, social media management, landing page creation, automation and lead management. This hub helps you create marketing campaigns that reach the right audiences at the right time, and includes integrated analytics tools to measure the effectiveness of your campaigns.
Purpose: The Marketing Hub is ideal for companies looking to improve their marketing effectiveness and grow their customer base. It is particularly useful for B2B companies looking for ways to attract leads and increase sales.
Pricing
Sales Hub makes sales teams work more efficiently by providing tools for managing leads, tracking contracts and automating communication. The Hub allows sales teams to focus on valuable customer relationships and close deals faster. It also includes sales reporting and predictive analytics.
Purpose: The Sales Hub is specifically designed for sales teams who want to improve their sales processes and increase the efficiency of customer contacts. It is suitable for companies of all sizes that want to increase their sales and improve their customer relationships.
Pricing:
Service Hub provides customer service teams with tools to support customers, solve problems and improve customer satisfaction. Key features include a ticketing system, customer surveys and knowledge bases that allow customers to find answers to their questions themselves.
Purpose: The Service Hub is ideal for companies that want to improve customer service and increase customer satisfaction. It is particularly useful for companies that want to automate their customer service processes and provide better support to their customers.
Pricing:
HubSpot Content Hub (formerly CMS) is for businesses that want to manage and optimise their websites through the HubSpot platform. HubSpot Content Hub allows you to create SEO-optimised websites, personalise content based on users and easily analyse website performance.
Purpose: This hub is a great choice for businesses that want to improve the usability and search engine visibility of their website. It is particularly suitable for marketing teams who want to create engaging and informative content.
Pricing:
Operations Hub brings efficiency to businesses by automating business processes, synchronising data between systems and optimising internal workflows.
The Hub also includes tools to help you manage and analyse the efficiency of business processes.
Purpose: The Operations Hub is particularly useful for larger companies with more complex business processes. It is suitable for companies that want to improve their internal efficiency and reduce manual work.
Pricing:
Commerce Hub provides everything you need to manage payments in HubSpot. You can request and collect payments, streamline order processing and increase efficiency through automation and reporting. Choose to process payments using HubSpot's own payment services or using your Stripe account.
Pricing of Commerce Hub
HubSpot Commerce Hub pricing starts from free, but HubSpot charges 0.75% per transaction.
HubSpot offers solutions for businesses of all sizes. For small businesses, it offers a free CRM and the possibility to use free tools for marketing and sales. Larger businesses can choose paid hubs with advanced features to support more complex processes and higher customer flows.
Small businesses: HubSpot's free CRM is a great tool for customer relationship management and simple marketing campaigns.
Medium sized businesses: paid hubs allow medium sized businesses to automate marketing and sales, freeing up time to focus on strategic objectives.
Large enterprises: advanced analytics, automation and personalisation tools enable the management of large customer flows and the implementation of multi-channel campaigns.
One of HubSpot's greatest strengths is its extensive integration capabilities. You can connect HubSpot to other systems used by your company, such as email services, ERP systems or e-commerce solutions.
HubSpot's marketplace offers hundreds of ready-made integrations, and the open API allows you to develop your own integration to suit your needs.
HubSpot's Beeze CoPilot takes customer experience and business processes to a whole new level compared to other platforms. Its AI-based interaction allows users to easily access all HubSpot features without complex navigation or separate interfaces. Breeze can understand your questions in natural language and provide immediate answers, saving time and improving efficiency.
Especially in situations that support business growth, Breeze's ability to automate and optimize customer interactions stands out. Unlike traditional platforms that require manual work and separate software, Breezy combines everything you need in a single conversational interface.
This makes it the perfect tool for modern marketers and salespeople who want to provide their customers with a seamless and personalised service experience.
HubSpot deployment is a critical step that will determine how well you can leverage the platform for your business. The first step is careful planning; you should map your business needs and determine which HubSpot hubs and tools best support your objectives. It pays to do a proper deployment, as a well-built foundation will ensure smooth and efficient operation in the future.
After planning, you can proceed in a step-by-step approach: start by defining the basic functionality and transferring data into the system. It is important to train your team to use HubSpot so that everyone understands its capabilities and how it works.
This investment of time and resources will quickly pay off when your team is able to take advantage of the platform's automation, reporting tools and customer interactions.
A carefully executed rollout will not only improve your team's productivity, but it will also lay a strong foundation for the customer experience. Once HubSpot is integrated into your business processes, you'll enjoy smooth customer interactions, better-managed leads and deeper customer loyalty.
HubSpot offers both a free and a paid version. For companies just starting out with CRM or marketing automation, the free version is sufficient.
However, the paid versions offer a lot of added value for those who want to improve their efficiency.
The paid versions have different pricing levels:
Choosing the right partner to deploy and use HubSpot is one of the most important decisions you can make for your business. Your partner should understand your specific business needs and goals, and offer expertise in all of HubSpot's features. A good partner will not only support you in the technical implementation of the system, but also help you develop strategies to maximise the benefits of HubSpot
Take the time to compare partners and make sure they have experience working with HubSpot and a track record of successful projects. Ask about past customer experiences and find out how the partner has helped other businesses achieve their goals. It's also important for the partner to provide ongoing support and training to help your team grow and develop in their use of HubSpot.
When you find the right partner, you create a strong foundation to help you navigate the complexities of HubSpot. A partner's expertise can save you time, resources and effort, allowing you to focus on what matters most - serving your customers and growing your business.
HubSpot is known for its excellent customer support. HubSpot users have access to extensive support material, including HubSpot Academy online courses, documentation and webinars.
Personal support is also available via email, chat and telephone when needed.
Liini has built its own version of Hubspot's customer service called Liini Care, where you can interact in Finnish. Our experts are available to help with all hub-related, technical and content-related issues.
On the line, we aim to differentiate ourselves as a partner with HubSpot in a number of different ways to ensure that our customers get the full benefit of the product or that their deployment is as efficient and effective as possible.
Ongoing support and development: once deployed, we offer our customers a 1-3 month support service to help with any issues and provide additional training. Our goal is to ensure that you can continue to use HubSpot effectively after deployment.
Choose Liini Agency as your partner with HubSpot and make sure you get the full benefit.
Book a free HubSpot demo here ->
HubSpot is a comprehensive and scalable solution that helps businesses improve their marketing, sales, customer service and website.
If you want to talk to us about how to use HubSpot or anything else, please send us a message here ->