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The 5 most important reasons why your company needs a mobile app

Written by Sampo | Feb 20, 2023 6:12:25 AM

A mobile application (App) is an increasingly popular option when thinking about new ways to grow.

Furthermore, applications are no longer just for big companies. A mobile application can benefit almost any company, as long as the reasons for implementing the application are thoroughly considered.

An application tailored to the needs of a company, and especially its customers, can increase turnover, brand value, and customer retention. It opens up new opportunities for earning, marketing, and communicating.

A custom app requires planning, time, and capital, but developing one can be a very profitable investment in the long run.

In this blog post, we have compiled 5 reasons why your company can benefit from its own mobile application.

(Image: Giphy)

🤔 What is a mobile app good for?

Mobile applications are constantly increasing in popularity among consumers. They are already a favored way of interacting with companies, and their use is predicted to grow in the future.

This is one of the reasons why many companies plan to have a customized application for interacting with their customers.

But a mobile app for a company should not be built solely on the thought: "we need one because everyone else has one".

An app for a company, well designed and implemented, can be a profitable investment in the long term.

In a 2020 study by Google, mobile app usage correlated almost perfectly with sales growth.

In Google's study, three out of four consumers said they prefer to shop with brands whose apps work well, are easy to use, and make it easy to complete a purchase.

☝️ First, a mobile application increases customer retention.

The advantage of a mobile application is that it is easy to use and constantly within the customer's reach. In the application, customers can find the information they need at any time that suits them, which helps make informed purchasing decisions.

Your brand is always visible to customers and they can quickly find the answers they are looking for in the application. This improves customer experience and thus promotes brand loyalty.

(Image: Simform)

✌️Second, a customized application creates new earning opportunities

When customer satisfaction increases, sales usually increase as well.
A mobile application makes shopping personal and easy for your customers. In the mobile application, the purchase process is simple and intuitive, which often leads to increased sales.

A mobile app also offers a wide variety of earning opportunities that can be combined with each other.

Let's go through these benefits in more detail below.

(Image: Appventurez)

📱Mobile app for businesses - 5 biggest benefits

Before we start, what is a mobile app anyway?

Read more about mobile apps here 👉

A mobile application is a software designed to run specifically on mobile devices such as mobile phones or tablets.

A mobile app can utilize the built-in features of smartphones and tablets, such as cameras, positioning, acceleration sensors, etc.

In general, a mobile app refers to an application that can be installed on a device, but there are also applications that work on the device's web browser.

And the reasons why a mobile app for your business is an option worth considering:

🥇 1. Improve customer experience and customer retention

Today, when something needs to be done, for example searching for information, contacting customer service, or making purchases, a smartphone is often the first choice.

Customers demand more from companies and expect to receive service when and where they need it.

A mobile application helps meet the customer's needs independent of time and place. An app facilitates communication between companies and their customers and makes problem-solving easier and faster

These factors add up to a good customer experience. Thanks to that, customer loyalty increases, the customer life cycle gets longer, and conversions improve.

(Image: Simform)

💰 2. Open new income streams

An application, tailored to your needs, opens up new ways to increase income. The methods depend on the functions of the application, but a few different possibilities are, for example:

  • Pay-Per Download - the customer pays for downloading the application
  • Freemium model – The basic version of the app is free, and the full version is paid.
  • In-app purchases - Customers can buy more functions within the application
  • Advertising – Advertisers can pay for ad impressions and clicks on your app.
  • Merchant model – Customers can buy your company's products or services in the application.
  • Membership model – The app and the service it offers have a monthly or annual fee

📊 3. Collect data

A customized application is an excellent way to collect and analyze customer data. When customers use the application, you get valuable information about their behavior, the time spent on the service, the most used features of the application, etc.

Analyzing this data will help you better understand your customers and their preferences. You can then use this information in marketing.

In addition, you can improve your services based on the collected data and customer feedback.

(Image: Unsplash)

📲 4. An app has better features than a website

A mobile application offers a more versatile, interactive user experience than websites.

An app can generate added value for customers, for example through loyalty programs or by offering them features that are only available in the application.

Utilizing the built-in features of the mobile device offers many opportunities for developing different functionalities, for example calling customer service with the push of a button or sending push notifications on the lock screen.

You can also make games or competitions for the application. This is a good way to get customers to return to your app over and over again.

In addition, mobile applications can also work offline, while websites always require an Internet connection to work.

(Image: Unsplash)

♻️ 5. Enhance your company's processes

An application does not have to be only about making the customer's life easier. A customized application can also improve the company's internal processes.

A mobile application for a company can enable the automation of time-consuming processes:

  • Real-time reporting - information can be shared quickly and easily
  • Systematic documentation - user-friendly documentation reduces paperwork and the possibility of human errors
  • Project monitoring - Project progress can be monitored and commented on easily.

(Image: Giphy)

Summary

 

A mobile application (App) is an excellent option when the company is thinking about new ways to grow.

A customized application can increase turnover, brand value, and customer retention. It opens up new opportunities to earn, market, and communicate.

Mobile applications are constantly increasing in popularity among consumers. They are already a favored way of interacting with companies, and their use is predicted to grow in the future.

An app for your company, well designed and implemented, can be a profitable investment in the long term.

5 biggest benefits of a mobile app

  1. 🥇 Improves customer experience and customer retention
  2. 💰 Opens new revenue streams
  3. 📊 Enables data collection
  4. 📲 The application has better features than the website
  5. ♻️ Improves company processes

👉 Are you interested in a mobile app or growth in general?

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