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Welcome HubSpot Content Hub

Written by Liini | Apr 5, 2024 4:13:09 AM

HubSpot is evolving CMS Hub into Content Hub, bringing new content features into the product, helping marketers navigate a rapidly changing content marketing landscape.  


Content Hub is an all-in-one, AI-powered Content Marketing software that helps marketers create and manage content that fuels the entire customer journey. With Content Hub you can easily create personalized content experiences that drive engagement across your entire customer journey, in addition to managing content assets at scale from a single source of truth.

Watch the Content Hub intro video below:

 

What does Content Hub include and why the change?

The HubSpot team has observed a transformation in how content impacts their customers, transitioning from merely a tool for acquiring leads to a comprehensive instrument for managing customer experiences, particularly with the emergence of AI technologies.

As we move forward, the necessity for marketers to generate an unprecedented volume of content, distribute it through a wider array of channels at various customer journey stages, and tailor it specifically to the individual buyer is becoming increasingly apparent.

However, several challenges arise:

  • The demand for content has surged, yet the size and capacity of marketing teams have stayed the same.
  • Discovering distinctive and engaging topics that stand out and captivate the intended audience is becoming harder.
  • On a broad scale, orchestrating content, coordinating teams, and maintaining brand consistency is a daunting and erratic task.
  • Keeping content updated to maintain its relevance and effectiveness poses a significant challenge.

To address these issues, marketers require a unified content marketing platform that enables the creation and orchestration of personalized content experiences throughout the entire customer journey, whether through blogs, podcasts, or videos.

Content Hub, an AI-enhanced extension for HubSpot, offers a solution by simplifying the process of crafting and overseeing content that nurtures the customer journey beyond just initial awareness.

Content Hubin pricing

Content Hub follows the same pricing structure as other HubSpot Hubs, offering both free versions and premium packages that scale with your needs. The pricing tiers are as follows:

  • Free: $0/month
  • Starter: $20/month per seat
  • Professional: $500/month (includes 3 seats)
  • Enterprise: $1,500/month (includes 5 seats)

Content Hubs most important features

Content Hub offers a streamlined approach to crafting personalized content experiences throughout the customer's journey, enhancing ROI with AI tools, and saving time for both you and your team by centralizing content management and operations.

Key innovations include:

Content Remix

Effortlessly transform a basic blog post into various content formats in just minutes, making your content work harder without the extra effort.

Brand Voice

Ensure your content remains consistent and true to your brand by leveraging AI to generate new content that adheres to your unique brand voice.

Scalable CMS

Utilize HubSpot’s CMS software to create a website that not only looks good but also helps increase traffic, generate leads, and boost revenue.

AI Blog Writer

Quickly produce engaging blog posts with the help of AI, streamlining the content creation process.

Lead Capture

Employ HubSpot forms for efficient lead capture, with automatic synchronization to your CRM, facilitating business growth.

HubSpot AI

Harness the power of AI-powered tools for content creation, report generation, and more, allowing you to focus on strategy and creativity.

Read more about HubSpot Content Hub ->

Are you interested in Content Hub?

In conclusion, the HubSpot Content Hub marks a transformative shift in the way businesses can approach content creation, management, and optimization. With its cutting-edge features designed to streamline operations, enhance brand consistency, and supercharge content across the customer journey, this is an opportunity you won’t want to miss.

Experience firsthand how this remarkable tool can revolutionize your content strategy and drive unprecedented results for your business. Ready to see it in action? Book a time with me, and I'll be thrilled to demonstrate the capabilities of the HubSpot Content Hub to your company, showcasing how it can elevate your content game to new heights.

Book a time to Ilari here  ->