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About

Liini Agency is an experience design company. We specialise in providing unique user experiences. Our tradecraft is in people-to-people digital services for all stages of the customer journey. 
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Our story & mission align

From websites to the design world

At first, four years ago, the company was established with a mission: to fix bad websites. Back then we were called Sitely and focused on digital marketing and agile software development. Today we are still on a similar mission with a bit grander vision: to fix bad customer experiences — and now, we are called Liini Agency: an experience design company. Hence our slogan: crafting elevating experiences.

We are a bunch of passionate and enthusiastic co-creation experts with a wide-ranging skill mix — humane individuals who as a community strive for human-centricity.

We want to enrich the peoples lives with better serving user experiences — helping and enabling our clients to launch new innovative, technology-enabled, activating services and products: to bring together offline and online experience environments — the worlds of analog and digital.

Whether it be research, design, development, or growth marketing, we’ve got you covered!
The team you can liin(i) on
Ilari

Ilari Vallisaari

CEO & Head of Growth
Sampo

Sampo Hellevig

Head of Development
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Eveliina Lahtinen

Business Development Manager
Marcell

Marcell Kismartoni

Brand Designer
Sebastian

Sebastian Heikkilä

Lead Designer
Anisha

Anisha Raj

Front-end Developer
Noora

Noora Vartiainen

Growth Marketer
Roman

Roman Pappinen

Full-stack Developer
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Elvira Santala

Marketing Intern
Our values

Responsible with a touch of love for the environment.

Responsibility has been a cornerstone of our operations since the inception of our company. We aim to uphold our corporate responsibility (ESG) in terms of environmental, social, and good governance practices.

Environmental Responsibility

Environmental responsibility encompasses our duty to protect and preserve the environment. At Liini, we strive to mitigate climate change and operate in a carbon-neutral manner. We assess our energy usage in the office, implement energy-efficient solutions for digital services, recycle all our equipment, and actively support conservation efforts.

Social Responsibility

Social responsibility guides our interactions with society and employees. At Liini, we prioritise people by promoting equality, fostering a diverse and inclusive corporate culture, and by maintaining a safe work environment. We choose partners who share our ethical values.

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Liini Loop

Experience the leaner method to improve your customer experience

Liini Loop is an innovative method we developed to improve and optimise the experience flows throughout the customer journey.

Our methodology combines UX research, ideation, conceptualisation, design, agile software development, and growth marketing — into one holistic, collaborative approach. We call this the Liini Loop.

This approach is inspired and we have drawn from proven-to-work frameworks such as Lean UX, Design Thinking and DevOps processes with human-centred design. Our goal is to deepen your brand's engagement with customers and create lasting relationships with your audience.

Our approach ensures the development of a realistic (business design), attractive (service design) and feasible (agile development) digital-first services.

Liini Loop