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Search engine marketing

More customers from search engines

Search engine marketing (SEM and SEO) is an effective way to ensure your business is visible in search engines at the right time and place.

With 15 years of experience in the industry, we can help you rise to the top of search results on Google and other search engines, reaching your potential customers at the very moment they are looking for your services.

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What can you expect?

Significant increase in search discoverability

+ 157 %
Average SEO ranking improvement
+ 350 %
Sales growth through SEM
+
What is search engine marketing?

Visibility at the top of search results

Search Engine Marketing (SEM) combines paid advertising campaigns and Search Engine Optimisation (SEO) into an effective strategy package to improve your visibility.

SEM brings fast paid visibility to the top of search results, while SEO builds sustainable organic visibility that boosts your site's ranking without additional advertising costs. Together, these approaches maximise reach, ensuring your customers find you through both advertising and natural search results.

SEM or SEO - What's the difference?

A powerful combination to ensure your success

Search engine marketing (SEM) and search engine optimisation (SEO) work in perfect harmony to create a comprehensive search engine strategy.

  • SEO focuses on building lasting organic visibility at the top of search results. It requires constant optimization and development, but in the long run, SEO results are sustainable and consistently bring your business to users without paid advertising.
  • SEM, on the other hand, provides quick results through paid advertising, bringing your business to the top of the ad positions or sponsored section of search results. Properly optimised, SEM ensures that your business is immediately visible when potential customers search.
SEM
The cooperation with Liini was really good - even during the holidays the project went ahead, and the teamwork on Liini's side was really smooth. If someone asks me if I would recommend Liini as a partner, I would.

Ruibin Zheng

CEO, Zazabella
Why use search engine marketing?

Find the right customers and improve your customers' online experience

Implementing search engine marketing (SEM) and search engine optimisation (SEO) is important for your business visibility and growth. By incorporating search engine marketing into your marketing strategy, you will get:

  • Fast results with paid visibility: SEM brings targeted ads immediately to the top of search results, providing immediate visibility and rapid sales growth.
  • Budget control and targeting: SEM gives you control over your marketing budget, allowing you to precisely target ads to the right customers, paying only for results such as clicks or conversions.
  • Long-lasting organic visibility: well-executed SEO improves search engine visibility on a permanent basis and attracts ongoing traffic to your site without ongoing advertising costs.
  • Mobile-friendliness and technical performance: SEO optimizes your website, ensuring seamless scaling across all devices. Mobile responsiveness improves both user experience and search engine rankings.

Let's start working together?

Typically, our customers' performance starts to grow within the first few weeks. Shall we put your visibility in shape?
Contact us
What is SEM all about?

Boost your business growth with search engine advertising

Search engine marketing (SEM) is an effective way to achieve fast and precisely targeted visibility in search results.

  • Paid advertising campaigns: SEM uses pay-per-click (PPC) advertising, which allows your ads to rise to the top of search results as soon as potential customers search for selected keywords.
  • Targeted marketing: Ads can be targeted to precisely the right audience based on demographic or behavioural data.
  • Immediate results: Get measurable results quickly, especially in competitive markets, and track the effectiveness of campaigns with Google Ads and Google Analytics.
  • Analytics and optimisation: Advanced analytics tools help you to continuously optimise campaigns to improve cost per click (CPC) and click-through rate (CTR), making marketing more cost-effective.
Näyttökuva 2024-10-28 145822
What is SEO?

Make your website the star of search results

Search Engine Optimisation (SEO) combines technical performance and content optimisation. This improves the competitiveness of your website and the user experience of your customers.

  • Content optimisation: Optimising your content and keywords helps you meet the needs of search engines and users.
  • Technical performance: Improve technical elements such as site load time, mobile responsiveness and search engine indexing, e.g. through site map and robots.txt.
  • User experience (UX): A clear user interface, speed and mobile optimisation help to improve the user experience and search rankings.
  • Long-term benefits: While SEO requires ongoing work, the organic visibility and traffic it brings will last over the long term.
SEO Results
Contact us

Let's get your search engine discoverability right, shall we?

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Ilari Vallisaari 

CEO & Head of Growth
Ilari@liini.agency
(+358) 406 351 929