Growth Marketing
Through growth marketing, we unlock the full potential of your brand. Growth is based on a growth strategy, data and testing to drive sustainable growth. Sound good?
What is growth marketing?
From a good plan to exemplary measurement
01 Growth strategy
The first step is to create a growth strategy that sets out growth objectives. The strategy includes a light market research, a definition of the target audience and an analysis of the competitive landscape.
The result is a comprehensive growth strategy with objectives, target groups, channels and tactics, including conversion points.
02 Implementation
Once the strategy has been defined, the next step is to implement the chosen strategy. Tactics include content marketing, search engine optimisation, email marketing, social media campaigns and other digital marketing activities to engage the target audience.
During this phase, new tactics and messages are constantly tested to see what works best. Data is reported to the Liini Insights platform, from which insights are extracted for regular growth meetings.
03 Analysing & optimising
When implementing campaigns and tactics, it is important to measure and analyse their performance. This includes monitoring key performance indicators (KPIs) such as traffic, conversion rates, customer acquisition costs and return on investment (ROI) to determine the success of growth marketing.
Based on the data obtained from measurement and analysis, tactics/campaigns are modified and optimised and new tests are introduced.
Your point of contact for growth marketing and analytics
We use tactics such as these for growth marketing
- Keyword advertising (Google, Bing)
- Search Engine Optimization (SEO)
- Social media marketing
- Content production
- AI services
- Conversion optimisation
- Marketing automation
Got you interested?
Lead with data, not with second guessing
With this model, ad-hoc campaigning transforms takes your business to the next level and cost-effectively brings in more quality leads, repeat customers and increases in average purchase, among other things.
We measure the effectiveness of our interventions through the Liini Insights platform we developed. As our customer, you can enjoy a real-time dashboard anytime, anywhere.