Brand & business design
Brand and business design focus on creating a cohesive identity that resonates with customers while addressing their needs and desires. By integrating strong brand identity with thoughtful business design, organizations can foster meaningful connections and drive sustainable growth.
Brand Creation and Brand Identity Management — for the changemakers
In today’s dynamic landscape, effective brand creation and identity management are essential for changemakers seeking to make an impact. We craft a compelling visual identity that resonates with your audience, ensuring your brand stands out through cohesive design elements. Our audible identity creates a recognizable soundscape that enhances brand recall, while our carefully curated tone of voice communicates your values and mission authentically. Additionally, we establish a design language direction that guides all visual and verbal communications, maintaining consistency across all touchpoints. Together, these elements forge a powerful brand presence that inspires trust and fosters meaningful connections
We can help you with these:
- Visual identity
- Audible Identity
- Tone of Voice
- Design Language Direction
Business design and strategies — impact-driven sustainable operations
More human-centred business design - contribute to validation for better decisions. Our business design process focuses strongly on a deep understanding of the needs, desires and behaviours of customers and stakeholders. This involves conducting research, interviews and observations to gain insights that support the design process.
Design involves clarifying strategies, generating ideas, prototyping, testing and iterating solutions to meet business challenges.
- Ecosystem Design
- Human-centred design
- Monetisation strategies and growth planning
- Envisioning and mission clarification
- Co-creation workshops
- Copywriting
Organisational design — the best employee experiences
Through organisational design, we implement systematic design of company structures, roles, processes and systems. Our aim is to achieve the goals and objectives set by the organisation in an effective way. We design a framework that defines the distribution, coordination and control of work within the company, optimising the employee experience.
Organisational design is a key part of business strategy, as it directly influences how effectively and efficiently an organisation can achieve its goals.
- Designing processes and workflows
- Digital "due diligence"
- Designing feedback loops and learning from feedback
- Kaizen workshops
- System architecture
The result is a more streamlined organisation that is motivated, cost-effective and ready to meet the challenges of the future.