HubSpot is a powerful customer relationship management (CRM) platform and content management system (CMS). HubSpot is an especially effective tool for lead acquisition, boosting sales, and streamlining customer service.
However, the true power of HubSpot lies in integrations with other software. Its straightforward integration with other tools and platforms sets it apart from its competitors.
The benefit of integrations is the connection of information and functions between different systems, which enables a seamless flow of information in the organization. Consequently, easy access to information simplifies operations, improves decision-making, and makes marketing and sales more efficient.
This blog explains which HubSpot integrations you should consider and why. HubSpot has tons of options, but we've listed the 10 most useful ones.
🏆 Top 10 HubSpot Integrations to boost sales
Integration is a mechanism that allows different software to be seamlessly connected to the HubSpot platform. With the help of integrations, you can add functionality to HubSpot that it doesn't have in-built.
Integrations bring with them a number of opportunities, especially for boosting sales and marketing. HubSpot's App Marketplace offers more than 1,000 integration options, including both HubSpot's own and supported tools.
Here are 10 HubSpot integrations that will streamline your sales and marketing efforts.
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💰 1. Salesforce
Salesforce is a cloud-based CRM system designed for managing and improving customer relationships. It offers customized dashboards with contacts, sales automation, sales funnel management, and forecasting models.
With HubSpot-Salesforce integration, the systems synchronize your customer's contact information and company information. In addition, the integration updates marketing leads and creates new contacts for sales.
Salesforce's HubSpot integration synchronizes customer data and enables marketing leads to be refined into sales contacts. So it effectively acts as a bridge between marketing and sales. The benefit of building this bridge is boosting sales, of course.
📬 2. Distributely (lead tracking)
Distributely is a lead distribution application that integrates seamlessly with HubSpot. It simplifies assigning and sharing leads among the sales team. The application automates lead distribution, ensuring delivery to the proper sales representatives based on predefined criteria.
Machine learning algorithms help select the most suitable sales representative, accounting for location, industry, and size. The result is increased sales. Distributely enables faster and more efficient processing of leads and improves the conversion rate and the bottom line.
🐒 3. Mailchimp (email marketing)
MailChimp is a popular email marketing tool that allows you to plan attractive email campaigns and analyze the data collected from them.
MailChimp can be integrated with HubSpot CRM to synchronize email campaign information. This integration allows MailChimp email functionality to be viewed in HubSpot, including open rates, bounces, and successful delivery rates.
Thanks to the integration, you can use MailChimp's functions in targeted campaigns and automated follow-up messages, thus monitoring the effectiveness of email marketing with HubSpot.
🔎 4. Google Ads and search engine (campaign tracking)
HubSpot's integration with the Google Ads platform enables analysis of advertising campaigns and lead tracking. This way, you can easily monitor if your Google Ads ROI is positive. The reports offered by HubSpot can be used, for example, for budget planning and allocation.
Sales and marketing efforts are streamlined by connecting HubSpot to Google Ads and Search Console (search engine). This integration allows you to collect data to enhance your ads and other visibility. Based on the data, you can fine-tune, for example, ad targeting, special offers, and search engine optimization.
The integration makes it easier to track advertising data and improve organic search visibility, allowing you to optimize your search engine and advertising exposure and reach the right people at the right time.
📘 5. Facebook ads
HubSpot and Facebook integration helps save time and improve interaction with social media advertising leads. It provides a simple platform for scheduling posts and monitoring social media engagement.
Integrating Facebook ads with HubSpot allows you to view performance data such as CTR and conversions without logging into a Facebook account. You can measure the results of lead acquisition and optimize your advertising strategy.
Facebook ads are an effective way to reach your target audience. HubSpot integration helps create targeted campaigns, boost marketing and improve sales results with Facebook.
🏎 6. Drift (chatbots)
Drift is an advanced chatbot application that facilitates lead generation using artificial intelligence. Chatbots provide immediate and relevant information and guide users down the sales pipeline. Drift chatbots can be easily integrated with HubSpot CMS and help provide real-time support to your brand's potential customers.
The data collected during the discussions is transferred and added to the customer database. A bonus feature of the Drift integration is the micro integration of Slack, allowing you to chat with customers on your website from any device.
🧘♀️ 7. Zendesk (help desk)
An easy-to-use help desk application is essential for a company that wants to offer high-quality customer service, improve the customer experience and efficiently manage customer relationships. When it comes to improving sales, the importance of customer service should not be overlooked.
Zendesk offers a user-friendly help desk platform to enhance customer service and support. It allows you to manage customer interactions and solve customer problems. Integrating Zendesk with HubSpot synchronizes support tickets, communications, and satisfaction ratings.
With this integration, you can comprehensively view the customer path, enhance support processes and improve the customer experience.
🙉 8. SurveyMonkey (surveys and feedback)
SurveyMonkey is a potent tool for collecting customer feedback, and HubSpot integration makes it even more efficient. Synchronizing survey responses with HubSpot CRM, you can analyze feedback, segment contacts, and create targeted marketing campaigns.
Surveys provide real-time information on customer opinions, market information, and purchasing behavior. The SurveyMonkey-HubSpot integration allows you to create contacts, send customized emails, sync data to the HubSpot database, and even forward contact information to Salesforce (see heading 1).
By segmenting customers based on survey responses, you can plan different marketing campaigns for different sales funnel stages.
🛍 9. Shopify (Online store)
Shopify is a platform for setting up and managing an online store. Its integration with HubSpot allows tracking customer data, order history, and purchasing behavior, helping to close more sales in the process.
The integration also enables customer segmentation based on purchase history. With the integration, marketing efforts can also be automated, which can be used to improve the customer experience and achieve better results.
🛒 10. WooCommerce (abandoned shopping cart software)
WooCommerce-HubSpot-integration allows you to connect your WooCommerce store to HubSpot CRM. With it, you get a comprehensive picture of your customers' purchase history and interactions. This integration also allows you to send emails to customers who abandon shopping carts.
Boosting sales in this area can bring significant benefits: Sending follow-up emails can recover 30% (or more) of lost sales. The integration allows you to create emails, schedule them, and include incentives such as discount coupons. The results can be monitored with comprehensive analytics.
Summary
HubSpot is a powerful platform for managing customer relationships and content. Integrations can make it even more effective.
Integration is a mechanism that allows different tools or solutions to be seamlessly connected to the HubSpot platform. With the help of integrations, you can add functionality to HubSpot that you may not find in-built.
In HubSpot, integrations are straightforward to implement.
The benefit of integrations is the connection of information and functions between different systems, enabling a seamless flow of information in the organization.
Advantages brought by integrations:
- Streamlining and simplifying operations
- Data-based, better decision-making
- Boosting marketing and sales
Top 10 HubSpot integrations to boost sales:
- 💰 Salesforce
- 📬 Distributely (lead tracking)
- 🐒 Mailchimp (email marketing)
- 🔎 Google Ads ja Google Search Console (campaign tracking)
- 📘 Facebook ads
- 🏎 Drift (chatbots)
- 🧘♀️ Zendesk (help desk)
- 🙉 SurveyMonkey (surveys and feedback)
- 🛍 Shopify (Online store)
- 🛒 WooCommerce (abandoned shopping cart software)
👉 Streamline your sales and marketing efforts: Book a free appointment with our SuccessGuide
Pictures: Unsplash, Giphy ja Envato Elements
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