To sell your services, you need leads. The more leads, the more opportunities to make sales. When you want to generate heaps of high-quality leads, use a lead magnet.
A lead magnet is an irresistible offer in exchange for your potential customer's contact information. After that, you can focus your marketing to people who are already interested in your services. This lowers your costs and increases your sales.
A well-made lead magnet guarantees that leads are high quality. It's also an opportunity to stand out from your competitors and give an expert and memorable first impression of your brand.
Properly designed and implemented, the lead magnet will, as its name suggests, attract potential customers to you - automatically.
Sounds good or what? This blog post will teach you all about magnetizing lead generation with a lead magnet.
Why do you need a lead magnet? 🧲
Content marketing is an effective way to increase the number of visitors to your website, but visitors should also be converted into leads.
Lead magnets are an easy and fast way to get hot leads, designed for that specific purpose. The person who downloaded the lead magnet wants more information about your products or service, i.e. is looking for a solution to his problem.
This means that buying is the next natural step. Whatever your industry, lead generation will benefit from a lead magnet.
A lead magnet is any information or material available on your website or social media channels, that a visitor can download in exchange for their contact information.
Once you have the contact information, you can focus your marketing efforts on these hot leads. This helps cut down costs and make more sales.
Lead magnets are an essential part of content marketing. Content marketing that brings real benefits increases the engagement of your website visitors and increases the attractiveness of your offers.
A lead magnet helps you position your brand as an expert in your field. It also helps structure your brand's core message and hone your sales pitches.
What is a lead magnet?
A lead magnet can be anything that is useful to your potential customers. It is information that can be obtained from your website, and material that can be ordered or downloaded in exchange for contact information.
ℹ️ You can then use the contact information for marketing and sales.
The purpose of a lead magnet is not only lead generation, but generation of high-quality leads specifically. Therefore, it should solve a potential customer's problem as precisely, quickly, and effortlessly as possible.
The lead magnet must be of high quality. Period. It must fulfill the promise you make to those who download it. If the content does not meet expectations, you lose trust.
The purpose is to solve the problem so well that the lead's interest in your products and services grows. A good lead magnet solves the problem without asking for anything in return other than contact information and permission to be in contact in the future.
The power of a lead magnet is based on the fact that it delivers helpful information easily and quickly. Therefore, the lead magnet should be easy to comprehend, and not require more than 5-15 minutes of time.
It's good to give a lead magnet in exchange for just an email address, as asking for more comprehensive contact information might drive away some visitors. But depending on the industry or the value of the content, this may vary.
Immediate delivery is also critical because waiting for the download may decrease or eliminate interest completely.
You can use a lead magnet in, for example, Facebook or Google ads, social media channels, your website, and anywhere your potential customers spend their time.
👨✈️ Read here what the law requires of you when generating leads
What is a good lead magnet?
A good lead magnet solves your potential customer's problem in a way they like, at the right time, and in the right place.
💯 For this reason, it will be worth producing several different lead magnets. This way, you have many suitable lead magnets for different customer segments in multiple channels.
Offering lots of free content also builds trust and interest in your brand. However, whatever your lead magnet is, make sure to provide quality content.
Fundamentals for a lead magnet:
- Solves a problem for your target audience
- Not asking to buy anything
- Short and to the point
- High quality
- Available for download immediately
- Access with just an email address
Below you will find seven examples of lead magnets, followed by how to design lead magnets for your brand.
7 effective lead magnets
1. Downloadable guides and materials
As you've probably noticed while browsing the internet, various downloadable guides and e-books are popular lead generation tools.
Guides and materials offer information packages on topics that concern your customers. However, they don't have to solve all problems, just one specific problem you've narrowed down. Also, try to choose a topic your competitors don't cover or offer a more comprehensive answer to the same problem.
The materials can also be, for example, educational videos, video tips, or checklists. Short videos and lists are easy to replicate on many topics, so you can try different angles and channels effortlessly.
2. Ready-made templates
You can use ready-made document templates for successful lead generation. Offer downloadable templates such as PowerPoint presentations, Instagram posts, a training diary, a calendar, or anything that interests your potential customer in exchange for their contact information.
3. Tests and calculators
A test can be anything related to your brand or services, from personality tests to testing the conversion rate of a website. This lead generation method doubles as sales support if you use the test to determine which of your services would be best suited for the person taking the test.
A classic example of a calculator is the comparison of car installments or insurance prices. Lead generation with a calculator works in any industry, as long as you deliver the results by email - In which case the customer has to give their email address to receive the results.
4. Free trials or free samples 🪣
A free trial period works well when you sell digital products or services. For example, you can offer a one-month free trial in exchange for contact information. Best case scenario, the free trial will make the service sell itself!
Offering anything for free is a foolproof way to generate tons of leads. Just take a look at store openings in Finland that have free plastic bucket giveaways 😅
5. Infographics
One picture is worth a thousand words. This is no exception in lead generation. You can often tell the solution to a problem better with a picture than with text. Invest in the layout and clarity to make the infographic look attractive.
Use your brand's colors and logo because great infographics are eagerly shared on social media.
6. Draws
Draws are always a viable lead generation tool if you choose the prizes wisely. Prizes must interest your target audience and be in line with your brand.
7. Podcasts
Podcasts are popular these days and therefore an excellent way to share your expertise. Lead generation with your own podcast helps build your brand and help you establish yourself as an expert in your field.
Check out our Podcast - BetterBrands 👉
How do you design a lead magnet for your brand?
The goal of a lead magnet is targeted lead generation. Therefore, it should answer a question that pains your potential customers or help solve a problem.
👩🏻🎓 That's why the starting point for designing a lead magnet is knowing your customer well. Start by studying your customer profiles: Who are your customers? What do they want to buy? What problems do they have that you could solve?
Divide your potential customers into different segments according to the stages of your sales funnel or according to buyer personas. Then build your lead magnet around that premise.
Try to be as unique as possible. With your lead magnet, you can stand out from your competitors to your advantage. Make the lead magnet look and conform to your brand and give it's readers a unique and memorable impression.
Lastly, add a call-to-action or next steps. Consider what the goal of your lead magnet is. What do you want your customers to do after finishing your lead magnet? What do you want to draw their attention to next?
By downloading the lead magnet, the customer leaves you their contact information, which you can use in sales. But with a well-defined call-to-action, your lead magnet can also be a sales tool.
Summary
Leads are needed for sales, and lead generation is what a lead magnet is for. When you want to acquire high-quality leads, use a lead magnet.
A lead magnet is a downloadable material or offer you give out in exchange for your potential customer's contact information.
A well-made lead magnet ensures that the generated leads are of high quality. It is also an opportunity to stand out from your competitors and give an expert and memorable first impression of your brand.
7 effective lead magnets
- Downloadable guides and materials
- Templates
- Tests and calculators
- Free trials or free samples
- Infographics
- Draws
- Podcasts
A good lead magnet solves a problem without asking for anything in return other than contact information and permission to be in contact in the future.
👉 If you want to get quality leads effortlessly, book a free appointment with our SuccessGuide
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