Shopify is a popular and easy-to-use e-commerce platform that offers a wide range of tools and features for businesses. When considering setting up a Shopify online store, it is important to evaluate the pricing and features it offers against your business needs. In this article, we will discuss Shopify pricing and what factors you should consider when getting started.
When choosing the right Shopify license, it pays to research the options well to get the best value for your money. Prices range from a few tens to a few thousand euros per month.
Shopify also has its own marketplace, where you can buy good add-ons. Add-ons have a one-off or monthly cost.
Pricing tiers for Shopify licenses
Opening a shop on Shopify is an easy and simple process. First, you need to register and select the plan you want to use. Shopify offers a variety of monthly pricing options, ranging from 24 eur to 289 eur. During the first month, you may be able to try the service for free.
Once registered, the user can choose a store name and domain name. The choice of domain name is important as it affects brand visibility and customer experience. Make sure that the domain name is easy to remember and reflects what the shop offers.
Shopify offers four main pricing levels (note: annual prices):
Basic Shopify (starting at around 24 eur/month)
- This basic level is designed for new and small online stores that do not yet need extensive features.
- The license offers two-person access, simple reports and the ability to sell an unlimited number of products.
Shopify (from around 69 EUR/month)
- This option is suitable for growing businesses with a larger inventory.
- Includes more reporting features, five-user accounts and lower transaction fees.
Advanced Shopify (from around 289 EUR/month)
- Suitable for larger businesses that need more extensive analytics and reporting features.
- Includes more advanced shipping options, 15 user accounts and lower transaction processing fees.
Shopify Plus (from around 2000 USD/month)
- This is for larger businesses that need scalability, customizable features, and advanced support services.
Transaction processing costs
In addition to the Shopify subscription fee, it is important to take into account the transaction processing fees. Shopify Payments on Shopify proprietary payment service, and using it can reduce transaction costs compared to other payment services such as PayPal or Stripe.
Basic transaction fees range from 2.9% + 0.30 USD per transaction, but decrease as you move up to higher Shopify levels.
If you do not use Shopify Payments, Shopify will charge an additional fee ranging from 0.5% to 2% per transaction, depending on the license you choose.
Apps and additional features
While Shopify includes a wide range of features such as product management, order tracking and customer support, your business may need additional tools. The Shopify app store allows you to purchase apps that offer features such as:
- SEO optimisation
- Marketing automation
- Product reviews
- Additional shipping options
International sales and taxation
If you plan to sell internationally, you need to pay attention to shipping and tax regulations.
Shopify supports multiple currencies and allows you to set tax policies according to different countries' regulations, but in some cases you will need additional features or apps to help manage taxes or optimise deliveries.
Customer support and scalability
For your online store to succeed, it's important that the Shopify level you're at is able to support the growth of your business. A basic level is fine for small shops, but if your business is growing rapidly, you should consider a higher Shopify level, which offers more extensive reporting, better customer support and lower processing costs.
If you have a need for customized solutions or sell high volumes, Shopify Plus may be your best option. It offers enterprise-level features such as advanced integrations, customizable checkout processes, and more support for technical development.
Price of e-commerce design and customisation
Store design and customisation are key steps that help make your store unique. Shopify offers many themes to choose from. When choosing a theme, make sure it supports your brand and attracts customers. The right partner will choose or develop the right theme for your store. Themes range in price from around €30 to a few thousand euros.
Online store implementation pricing ranges from around €5,000 to tens of thousands of euros. This depends on many factors such as integrations, layout, etc. Customizing a store is not limited to its layout. You can also add new functionalities to your store with different applications. For example, the integration of payment services and delivery options is an important part of the store.
In general, the most important features improve the customer experience, including the purchase process and speed it up.
Read more about our pricing of Shopify stores ->
As a summary
Understanding Shopify pricing is the key to a successful online store. By choosing the right subscription package, you can ensure you have the tools you need to grow your business, while managing costs effectively.
Always consider transaction processing costs, any additional applications and the features you need to grow your online store. This way you can make the best decisions for your business with the tools Shopify offers.
Got you interested in Shopify solutions? Contact us and let's discuss more.
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