Lead generation, i.e. the acquisition of potential customers, is understandably essential for any company. B2B lead generation must be done right to maximize growth, but it's also one of the hardest things to master.
Lead generation isn't just about getting visitors to your website, it's about converting visitors into potential customers. Use Conversion Rate Optimization techniques on your website and make sure your visitors give you their contact information. You can then utilize said information for communication and ultimately for closing deals.
Fortunately, lead generation can be automated and there are dozens of different tools for it. These tools are proven to improve your website's conversion rate and generate quality leads.
But which tool is the best and what's the most efficient use for it? In this article, we will reveal our favorite B2B lead generation tools for the year 2023. Read on to learn how to get leads and increase sales more effortlessly by choosing the right tools.
Why is lead generation so important?
Before getting to the tools themselves, it is useful to understand why they are vital for a company seeking growth.
The number of visitors on your website has very little importance unless useful information can be collected from those visitors. Lead generation tools are built to handle this data collection easily, quickly, and, above all, automatically.
Lead generation, at its simplest, works by offering a lead magnet (an E-book, a promotional coupon, etc.) in exchange for the visitor's email address.
However, modern lead generation tools offer many more compelling options. Lead magnets are great, but they've become almost too common: Customers may no longer have the time or interest to read E-books or other guides.
Therefore, data collection in other ways is becoming more prominent, and lead generation tools offer good alternatives to traditional forms such as surveys or forms.
B2B lead generation is challenging. If it was easy, there would be no need for a guide like this. That's exactly why it's worth investing in high-quality lead generation tools that do the hard work for you, saving you time and effort.
B2B lead generation tools
Lead generation tools help you collect contact information from people who show interest in your company's products or services.
There are many different ways and places you can collect information:
- Forms on websites: Acquiring leads with the help of data collection forms etc. directly from your website
- Promotional tools: Generating leads from social media and paid advertising
- Email marketing: Lead generation and lead nurturing using email.
- Communication tools: E.g. Chatbots and live chats, which can be used to convert visitors into leads.
There are a lot of options, but of course, you don't need and shouldn't do everything.
However, the best lead generation tools offer all or most of these options, so with one great tool, you can easily experiment and choose the solutions that suit your company's needs.
When choosing a tool for lead generation, consider the following:
• Ease of use: Is the tool easy enough to use for everyone who needs it?
• Targeting: Does the tool help you target the leads you want?
• Price: Is the price suitable for the features and your needs?
• User support: Can you get support quickly if problems arise?
Here are our favorite lead generation tools for 2023.
2. Leadfeeder
Leadfeeder is a B2B lead generation tool that identifies the companies visiting your website, where they came from, as well as their behavior and purchase intentions. The unique feature of this tool is the ability to collect information without the need for the visitor to fill in any forms.
Leadfeeder can also provide the contact information of the decision-makers in the company that visited your website. This way you can follow up on a company that was interested in your products but did not fill out the contact form.
Features of Leadfeeder:
- Convert anonymous traffic into leads
- Collect detailed information about companies and their behavior on your website
- Identify the company's decision-makers and get their contact information
- Excellent integration possibilities with the most common CRM systems
Leadfeeder has more than 45,000 users worldwide, so it is a sure choice as a sales and marketing tool for your B2B lead generation needs.
👉 Read user reviews about Leadfeeder here
2. OptinMonster
OptinMonster is an excellent tool for improving your website's conversion rate. When you want to convert visitors into leads, OptinMonster is the best choice for your needs.
OptinMonster has a wide range of options for different types of websites and lead generation needs. Visually appealing, personalized, and targeted lead acquisition campaigns (e.g. Pop-up, slide-in, spin-to-win) can be easily created, even by beginners, thanks to the simple UI.
OptinMonster's best features:
- Versatile options for lead generation, which can be used to target potential customers at just the right time and in the right place.
- Easy A/B testing enables data-based decision-making
- Extensive integration possibilities, e.g. MailChimp, HubSpot, Active Campaign, Infusionsoft, and others.
OptinMonster is one of the most trusted and effective tools for B2B lead generation. It is particularly used by bloggers, online stores, marketing agencies, and small businesses.
👉 You can read reviews of OptinMonster here
3. OutPlay
OutPlay is one of the new players in the market of lead generation but has achieved considerable success in a short period.
OutPlay is a tool that covers almost everything, focusing on ease of use and first-class customer support. With OutPlay, data collection, data management, and reporting become effortless, so you can make sure that you generate high-quality leads.
Features of OutPlay:
- Easy-to-use, intuitive user interface
- Free 24/7 support
- Free onboarding support
- Built-in automation
- Multichannel outreach: Email, phone calls, text messages, LinkedIn
- Integration possibilities, e.g. Salesforce, Pipedrive, Office 365, Crelate
👉 OutPlay user experiences can be found here
4. Outgrow
Outgrow helps you generate, qualify, and contact leads with easy-to-build and editable surveys, calculators, contests, and quizzes.
In addition, it features chatbots, contact forms, and recommendation options. Everything can be done without programming or design skills.
All of Outgrow's ready-made forms are mobile-optimized and can be easily embedded in marketing content, websites, mobile applications, social media, text messages, and e-mails.
Best features:
- More than 1000 ready-made, conversion rate-optimized templates, and funnels
- Easy-to-edit, ready-made, templates
- Numerous options for content personalization
Outgrow makes lead generation personalized for your brand.
👉 Read more about Outgrow here
5. HubSpot marketing tools
HubSpot is an authority in lead generation and you can start using it for free. HubSpot incorporates many ways for lead generation, from traditional forms all the way to chatbots.
Generating leads and nurturing leads ensues without extra fuss since HubSpot has been used and tested for ages.
HubSpot's excellence is partly due to the ability to integrate all its tools into a free CRM system, but you can integrate with other CRMs as well. However, in addition to lead generation, HubSpot marketing tools can be used to build the entire marketing automation from start to finish.
Features:
- Sales, marketing, customer service, etc. - tools in one place
- Easy to use and comprehend
- Extensive integration possibilities
- Offers an all-around solution that grows according to your needs
👉 You can read the reviews of HubSpot users here
Yhteenveto
Lead generation, i.e. the acquisition of potential customers, is necessary to achieve growth, but it is one of the most difficult things to master.
Nowadays, B2B lead generation can be automated and there are dozens of different tools for CRO and high-quality lead generation. Lead generation tools help you collect contact information from people who show interest in your company's products or services.
The best lead generation tools are flexible, so with one good tool, you can do the most difficult jobs automatically, saving time and effort.
The best B2B Lead Generation Tools 2023:
- Leadfeeder
Convert anonymous traffic into leads and collect detailed information about companies and their behavior on your website.
- OptinMonster
Versatile options for lead generation. Target customers at exactly the right time and in the right place.
- OutPlay
Easy-to-use, intuitive UI, multi-channel outreach (email, phone calls, text messages, LinkedIn), built-in automation, and excellent customer service.
- Outgrow
More than 1,000 ready-made, conversion-optimized templates, and funnels that are easy to edit and personalize.
- HubSpot marketing tools
Easy to use and comprehend. A very versatile and scalable solution.
Would you like some help in lead generation? 👉 Book a free consultation to our SuccessGuide
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