The Ultimate Guide to Conversion Optimization on Hubspot CMS

Ilari | 31.05.2023

Search engine optimization and paid advertising are often the methods of choice that companies use to bring more visitors to their websites.

While these methods are important, they are only one side of the coin. The often-forgotten flip side is how to get more sales out of the current website visitors.

Getting more value from current website visitors is known as Conversion Rate Optimization (CRO). CRO is done with content editing, A/B testing, and customer experience improvements. Conversion Rate Optimization brings more leads, improves website user experience, and increases sales.

Best of all, CRO is easy to do when you choose the right tools. In this guide, you will find out how Hubspot CMS can be used for Conversion Rate Optimization on your website and which things you should focus on when optimizing.

🥜 HubSpot CMS in a nutshell

Hubspot CMS is a content management system for websites. CMS allows you to edit pages, add information, upload images, and videos as well as edit the design. HubSpot CMS combines marketing and analytics with the ability to create an impactful website. In other words, it's an “all-in-one” platform that offers all the tools needed to succeed in one package.

No programming skills are needed, as most tasks can be done simply by using "drag & drop" templates and copy-pasting text.

HubSpot CMS provides an easy way to create websites focusing on user experience. Creating content, optimizing its conversion rate, and viewing reports can be done effortlessly with this system.

Hubspot CMS offers effective tools, especially for the implementation and conversion rate optimization of the following five areas of online business.

Conversion Rate Optimization with HubSpot CMS:

👉 Refresh your memory: What is Conversion Rate Optimization?

📄 1. Blogs

Blogs are the foundation of websites, but often also an untapped opportunity for CRO.

In addition to publishing informative content about your products and services on a blog, it can be used effectively to convert visitors into leads. This is done by writing and testing the most attention-grabbing headlines, and the most interesting content, as well as adding precise calls to action (CTA) to the text.

HubSpot CMS makes writing a blog flexible and simple. With HubSpot, you can create pages by choosing pre-designed templates and "drag-and-drop" different modules. You can add images, calls to action, or even forms.

🆎 2. A/B testing

There is a versatile A/B testing tool in the HubSpot CMS, which you can use to optimize your content for generating leads.

A/B testing allows you to easily test the functionality of different titles, contents, offers, images, questions, or entire pages. In an A/B test, for example, headline A is shown to half of the visitors and headline B to the other half. By comparing the conversion rate, you can find out which headline brings better conversions.

Actions that generate more conversions are continued and actions that generate fewer conversions are abandoned. A/B testing can also be run continuously to further improve the selected content.

🤖 3. Marketing automation

HubSpot CMS offers all marketing tools in one package, which frees up time for campaign planning and implementation. As mentioned, HubSpot CMS facilitates the optimization of content and conversions, as well as search engine optimization.

Marketing automation allows you to automate various marketing tasks and save time and money. With HubSpot's automation tools, you can get better conversions from, for example, e-mail messages, online store shopping cart, or chat by adding a chatbot alongside live chat.

With the marketing automation tools of HubSpot CMS, you can automate most of your marketing activities.

💬 4. Live-chat

Quick response to the customer's questions is directly related to improving the conversion rate. If a visitor interested in your products or services has questions that he can't find the answer to on your website (or won't bother to find the answer), live chat is a lifesaver.

If customers' questions can be answered immediately and their problems solved, the conversion rate is guaranteed to be higher than without chat.

Quick responses also improve trust in your company, which also helps improve conversions in the long run.

HubSpot CMS's live chat is easily customizable according to your brand's look and can also be used to create customized welcome messages for different websites or segments of your audience.

📊 5. Reports

Setting goals and measuring results is essential in marketing. That's why HubSpot CMS Hub's Professional and Enterprise packages include a comprehensive and customizable reporting tool.

Conversion Rate Optimization, like other marketing activities, is about setting and monitoring goals. This is why HubSpot CMS' versatile reports are suitable for supporting the implementation of your CRO measures.

You can monitor the popularity of an individual blog post, or track where conversions occur on the website. With more advanced reports, you can even monitor how your target customers use your website and which marketing measures bring you the most leads. With the Reports add-on, you can also track where visitors come to your site and see the conversion rate of individual pages.

👉 Read more: 5 best Conversion Rate Optimization techniques

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Summary

Getting better results from current website visitors is known as Conversion Rate Optimization (CRO)

CRO is done with content editing, A/B testing, and customer experience improvements. CRO generates more leads, improves website user experience, and increases sales.

Best of all, CRO is easy to do when you have the right tool for the job.

Hubspot CMS is a website content management system that combines marketing and analytics with the ability to create an impactful website. HubSpot CMS is therefore an "all-in-one" platform that offers all the tools needed to succeed in one neat package.

In Hubspot CMS, you will find ideal tools for the implementation and Conversion Rate Optimization of the following five areas of online business: