Time to start the new year by casting our eyes to the horizon. The coming year will bring a lot of new things to Finland and the Nordic countries through technological innovation, design and international projects.
Although the past year has been tough for many companies and people, it is time to renew and adapt to a changing market. Over the past year, we have been actively listening to our customers and mapping market needs. Based on this understanding, we have decided to better innovate to meet the changing needs of our customers and the evolving market.
Last year brought, among other things, easy-to-use AI solutions and a range of applications and interfaces around them, enabling new businesses and services.
Our customers, like consumers, want more experiences, online and offline, so we have decided to specialise as the first customer experience agency on the market. We want to create unforgettable digital experiences for our customers' customers, the people, which is the basis for our new slogan - "crafting elevating experiences".
So now it's time to move to the next level and from now on you will know us as Liini Agency.
Because your business is constantly evolving, "adaptive to change".
Less waste, leaner customer experiences
The word "Lean" in Liini Agency comes from the word "Lean. The Lean philosophy is about enabling continuous improvement and achieving the most efficient flow, while eliminating waste.
Lean has been used successfully at a Toyota factory, for example, where the aim was to streamline production and empower all staff to contribute to the efficiency of their own work.
In our work with Lean, we want to emphasise value creation for customers and all stakeholders involved in the service. This means, among other things, continuous process improvement and learning, which enables us to deliver top quality customer and employee services.
What will change and what will stay the same?
In the future, we will increasingly focus our services on human-centred customer experiences and services built around them, such as service design and analytics.
The human emotional and user experience in the customer journey, whether online or on the ground, is constantly analysed and tested, including through artificial intelligence, to find the best ways to improve the experience.
This methodology delivers continuous value to our client companies and their customers.
We have developed our own "Line Loop" methodology around the customer experience to design and deliver cutting-edge customer experiences for our customers online and in the "real world." This methodology combines UX research, ideation, conceptualization, design, design, agile software development and growth marketing - into one holistic collaborative approach.
For our existing customers, services will continue as usual, such as maintenance and growth marketing services. Emails from us will be in the form of liini.agency.
Our lines are getting stronger
Not one without two: the Liini team is strengthened with experienced expertise when Kauri Salonen joins the Liini team to lead the design business. Kauri has a long history of working in customer experience development and service design internationally.
"Kauri's comment": the opportunity to be part of building the next step of the company's story, providing a better service offering to our customers in the future feels exciting and I am "excited" to be part of paving the way for a better tomorrow through experience design. The team at Lin has made me feel very welcome and it is a pleasure to be part of this talented work community. Having already been hands-on with our clients, I am also delighted to see the responsible actors we are already supporting - comments the new Head of Design.
Liini Agency continues to follow in the footsteps of the Lean philosophy because we believe that there are enough digital services in the world that do not deliver value to their users and owners.
#experiencedesign #innovationadventures
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