Syöpäklinikan tukijat
Supporters of the Cancer Clinic works for the patients, relatives and staff of the HUS Cancer Centre.
The supporters of the cancer clinic wanted to update their website to the present day and improve its usability and customer experience. The old website did not serve the association's activities and it was very difficult to make donations.
Re-branding, website redesign and digital fundraising
Liini helped the Cancer Clinic's supporters in the overall digital renewal of the association.
The website design clearly highlighted and made easy to find the most important elements of the association, such as donations, social media channels and membership. A lot of design work was done to clarify the brand and visual identity, giving the association a clear and modern look.
As a technical solution, the website was transformed into a digital platform built on HubSpot. This enabled fundraising with the new Commerce Hub feature, which will allow donations to be made easily online.
The ease of use of HubSpot also played an important role: for a volunteer-based association, the publishing system must be easy to use.
A modern and streamlined result
With the renewal, the whole brand was updated to support the image of what the association does through its important work.
I particularly liked the fact that Liini didn't just bring ready-made answers to the table, but challenged us to work together. We were involved in the process from the beginning and as a result we understood what was being done and why," says Halme.
The end result is a site that is easier to maintain, visually appealing to browse and easy to find the right things.
Liisa Halme
How did the project go?
After just a few months, the results in terms of increased visibility through our new website and social media have been great.
LinkedIn reactions per week up over 500% compared to the previous week. We can only happily marvel at the results.