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Fintraveller

Branding, Service design, Growth marketing, Analytics, UX & UI design, Technical SEO, Front-end development
Fintraveller is a new online service dedicated to motorhome rental, offering customers a new type of motorhome leasing service as an alternative to flying. Based in Pirkanmaa, Finland, the company wanted to increase its visibility and credibility as a new player in the market, and needed a website and online shop. 

We designed and built a Shopify online store tailored to the needs of Fintraveller and also implemented a marketing campaign in spring 2024 to fill the booking calendar.
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The need faced by our customers

A customised webshop solution and a tangible home for the brand

Fintraveller, which previously only rented its cars through third parties, wanted to invest in building its own brand and centralise both its cars and company information in one place where customers could easily find everything they needed. 

Liini designed and implemented a dedicated website and online shop for Fintraveller, where cars could be booked and availability easily viewed online. The solution was implemented as a Shopify e-commerce store customized to Fintraveller's needs. 

Following the launch, Liini designed and implemented a digital marketing campaign to increase awareness of the new brand, drive traffic to the site and fill the summer booking calendar in April-June 2024.

"The campaign achieved the desired visibility and stayed in the minds of customers. We also attracted a lot of visitors to the site," says Atte Raita, Fintraveller's founder.

Liini Agency is very customer-oriented, the service is flexible and the people are nice. The best thing was that we had a lot of input into the design. They really listened to our needs and what we wanted to achieve.

Atte Raita

Founder of Fintraveller
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How the project progressed

Re-branding and conversion optimisation in the pipeline

The cooperation with Liini Agency will continue after the summer season with further development of the online store and brand. Fintraveller will profile itself as a dog-friendly rental service, and will develop the service with the needs of dog owners in mind.

"We see a niche and a lot of potential here. Up to half of our customers are dog owners and the target group is growing," says Raita.

In addition to the brand, the online shop will be developed further as needed - such as by focusing on conversion optimisation to get more visitors to the site to convert and book a motorhome for their next adventure.

The project started with the need for Fintraveller's own web-based rental service, which was built using a custom Shopify online store. The goal was also to fill the booking calendar, which is why we decided to implement an effective growth marketing campaign using multi-channel marketing. It was a great success and the Fintraveller team was a pleasure to work with!

 

 

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The project started with the need for Fintraveller's own web-based rental service, which was built using a custom Shopify online store. The goal was also to fill the booking calendar, which is why we decided to implement an effective growth marketing campaign using multi-channel marketing. It was a great success and the Fintraveller team was a pleasure to work with!

 

 

Ilari Vallisaari

Customers, CEO & Head of Growth
Ilari@liini.agency
+(358) 406 351 929