Finnish Natural Heritage Foundation

The Nature Heritage Foundation (Luonnonperintösäätiö) is a foundation established by fisherman Pentti Linkola, dedicated to protecting Finnish nature, primarily endangered forests. The foundation acquires natural areas using donation funds and ensures permanent protection in accordance with conservation laws. Its goal is also to raise awareness of conservation work in Finland.

The values of responsibility and forest protection shared by Liini Agency and the foundation led to a collaboration that revamped the foundation's website and developed marketing channels to support this crucial and timely conservation work. Liini also donates funds from its services to support the protection of old-growth forests.

The operations of the foundation rely on donations received in various forms, including monetary gifts, properties, and art. The realization of all donations allows for the acquisition of new conservation areas.

In the renewal of The Nature Heritage Foundation's online services, the aim was to create an easy communication and donation channel for those interested in the protection of old-growth forests, considering accessibility. Additionally, the automation of the foundation's manual processes is continuously being developed behind the scenes.

The ongoing development of web services aims to facilitate the work of the growing foundation, streamline everyday processes, and provide a versatile service channel for everyone interested in conservation activities.

In the first phase, Liini built a new website and online store for the Finnish Nature Heritage Foundation. The key aspects of the project included showcasing all of the foundation's protected areas and enabling donations to conservation sites and campaigns.

There has been a lot of positive feedback regarding the website redesign. The foundation and its clients have praised the new and modern look.

Liini is continuously developing the their web service by introducing new and desired features and streamlining underlying processes with automation. The foundation is also seeking growth through digital marketing and marketing automation.