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Wulff Works

Branding, Service design, UX & UI design, Front-end development
Liini helped Wulff Works to create a clear brand identity and a digital service that supports their strategy. The project utilized co-creation and agile software development, resulting in a modern platform to connect employers and job seekers.
The challenge our customer faced

A comprehensive digital service through service design

At the beginning of 2024, the Wulff Group expanded its business into staff leasing. Liini helped the new Wulff Works clarify its brand identity through experience design and plan and implement a digital service entity that supports its strategy.

Wulff Works aimed to create a modern digital staff leasing service that appeals to both employers looking for employees and people seeking jobs. The idea is to connect employees and employers as easily and smoothly as possible: ideally, the applicant finds their dream job and is employed quickly.

The solution to the challenge was formed using the Liini Loop co-creation method: in joint workshops between Wulff and Liini, strategy, branding, and service design were addressed, and the actual solution was built using agile software development on the HubSpot platform.
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The solution we brought to the table

Easy, functional, and integrated website as a result

Wulff Works first launched a website that included only the essential features, with plans for systematic further development. This approach enables a quick release, and ongoing development is based on learning from the results, making it easier to stay within budget.

The website was launched on a tight schedule at the beginning of 2024. The design focused on the discoverability of the right features and user-friendliness. The full-scale online service aligns with the brand identity and is integrated with recruitment systems to streamline processes.

As a new player on the market, building credibility and differentiating from competitors was also crucial.

"When considering the project's timeline and goals for launching the new business and online service, everything went really well. All our expectations were met, or even exceeded. Liini led the project and managed the entire process exceptionally well, from planning and design to technical implementation."

Sami Asikainen

CEO | Wulff Works
How we went forward from there

Smooth collaboration and measurable results

Liini helped create Wulff Works’ brand and online service, from the logo and color scheme to technical implementation. According to Asikainen, staying on schedule was made possible by good collaboration: Liini led the project and quickly proposed solutions that aligned with their vision.

The results speak for themselves: feedback has been positive, and there have been many applications, even though marketing efforts have only just begun.

Growth continues to be built using the Liini Loop method, focusing on the ongoing development and optimization of the online service.

"Liini responded to our needs and tight schedule exceptionally well. We were able to launch a visually appealing and functional online service very quickly", says CEO Sami Asikainen.

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Wulff Works entered the recruitment market as an underdog, aiming to introduce a fresh, relaxed, and fun approach. Liini took on the challenge and collaborated with the Works team to design a service that stands out and delivers an exceptional user experience. Through service design, we crafted an experience that has already been praised by customers for its ease of use.
kauri
Wulff Works entered the recruitment market as an underdog, aiming to introduce a fresh, relaxed, and fun approach. Liini took on the challenge and collaborated with the Works team to design a service that stands out and delivers an exceptional user experience. Through service design, we crafted an experience that has already been praised by customers for its ease of use.

Kauri Salonen

Head of Design
Kauri@liini.agency
+(358) 45 783 785 39