Increasing website traffic does not rely on general search engine optimisation (SEO) alone, but requires a multi-step and carefully targeted approach. One effective strategy is local SEO, which helps businesses with physical locations to improve their visibility. A recent HubSpot blog post outlines 33 different ways to increase website traffic. Read the full HubSpot article here.
Why local SEO is important?
Local SEO is particularly useful for companies operating from physical locations. It helps you reach customers in your local area who are actively looking for your products or services. According to HubSpot, local SEO utilises techniques such as Google My Business profile optimisation, the use of consistent NAP data (name, address, phone number) and local keywords to increase your business's visibility in local search results.
Your business will be more easily found by customers in the local area looking for your services, which can increase customer numbers and visitors to your location. Local SEO not only increases your visibility, but also strengthens your brand and builds trust in the local community.
HubSpot's tips for successful local SEO
A. Sign up and optimise your Google My Business profile
Make sure your information in your Google My Business profile is correct and matches the information on your social media pages. This way, Google will trust your website and it will rank better in local search results.
B. Use location-based keywords
Include local keywords in your content in a natural way, such as "café in Helsinki" or "best graphic designer in Turku". This will help search engines know your area of operation, and your business will show up in search results for your target region.
C. Managing directory listings and citations
HubSpot stresses the importance of managing directory listings. Tools like Moz Local ensure that your business information is consistent across platforms like Yelp, Foursquare and Best of the Web, which improves local SEO.
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More ways to increase website traffic
In addition, HubSpot's blog presents many other effective ways to improve your search engine visibility and bring more visitors to your website. Here are some key strategies:
SEO tools:
Tools such as Google Analytics, Ahrefs and SEMrush provide valuable insight into what content is working and what needs improvement. Using these tools, you can build a strategy that generates traffic and leads based on data and insights about behaviour on your site. By knowing which content and keywords attract visitors, you can create content that speaks to and engages your target audience.
Historical optimization:
By updating old content to reflect current search trends and information needs, you can get more out of old blog posts and pages. This "historical optimization" strategy has yielded good results for HubSpot, especially for older, already popular blog posts. Updated content continues to attract search engines and more visitors.
Voice search optimisation:
As voice searches become more common, it is important to focus on long-tail keywords and question-based content that clearly answers the most common questions. This approach will improve your site's visibility to voice search users on Siri, Alexa and Google Assistant platforms. Concise and clear content effectively addresses user needs and improves your chances of standing out in voice search results.
Summary
Achieving this growth in website traffic requires a diversified and carefully targeted strategy. Local SEO is particularly important if your business has a physical location. Google My Business optimisation, local keywords and directory listing management are key factors that will improve visibility and help you reach local customers.
It is also important to use SEO tools, update old content and optimise for voice search to improve your website's performance and attract more traffic.
If you are interested in increasing traffic to your website in a variety of ways, we recommend you read HubSpot's blog post 33 Ways to Drive Traffic to Your Website. You can also check out the SEO and SEM services we offer and contact us - we'd be happy to help you create a traffic-growing strategy just for your business!
(Photos: Canva)
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