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Syöpäklinikan tukijat - bringing the association and its fundraising to the digital age

Customer - Supporters of the Cancer Clinic

"Supporters of the Cancer Clinic works for the patients, relatives and staff of the HUS Cancer Centre. "



Service design, UX and UI design, search engine optimisation, bespoke front-end development, HubSpot development and digital fundraising.

Towards a modern digital customer experience

The supporters of the cancer clinic wanted to modernise their website for today and improve usability and customer experience. The old website did not serve the association's activities and it was very difficult to make donations.

During the bidding phase, Liini stood out from the competition due to its versatility.

Liini Agency simply stood out as the best overall solution. They immediately presented us with a range of options, from which we could choose the best one for our needs," says Liisa Halme, Chair of the Board.


Re-branding, website redesign and digital fundraising

Liini helped the Cancer Clinic's supporters in the overall digital renewal of the association.

The website design clearly highlighted and made easy to find the most important elements of the association, such as donations, social media channels and membership. A lot of design work was done to clarify the brand and visual identity, giving the association a clear and modern look.

As a technical solution, the website was transformed into a digital platform built on HubSpot. This enabled fundraising with the new Commerce Hub feature, which will allow donations to be made easily online.

The ease of use of HubSpot also played an important role: for a volunteer-based association, the publishing system must be easy to use.


A modern and clear result

With the renewal, the whole brand was updated to support the image of what the association does through its important work.

I particularly liked the fact that Liini didn't just bring ready-made answers to the table, but challenged us to work together. We were involved in the process from the beginning and as a result we understood what was being done and why," says Halme.

The end result is a site that is easier to maintain, visually appealing to browse and easy to find the right things.

How did the project go?

"I warmly recommend Liin as a partner for website redesigns. I liked the way they worked and especially the end result. The whole process was well thought out and they had the right touch with the sensitive subject of our association."

Liisa Halme
chairman of the board
Syöpäklinikan tukijat

After just a few months, the results in terms of increased visibility through our new website and social media have been great. LinkedIn reactions per week up over 500% compared to the previous week. We can only happily marvel at the results.


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