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Take your digital services to the next level with an innovative approach. We combine service design and co-creation to give you the flexibility to meet the needs of a rapidly changing market.


Liinier business design and UX design.

Welcome to Liin! We design people-to-people services for all stages of the customer journey. Our philosophy is to transform ideas and strategies into tangible, attractive and usable services that seamlessly combine creativity and functionality.


From business strategy to concrete customer experiences, from online services to productised solutions, we help you design solutions. Our team of experts will design unique solutions for your business that serve your business objectives and strengthen your brand.

Our service covers everything from UX research to prototyping.


Our goal is to deliver a world-class customer experience for both your customers and your employees. It's time to say goodbye to old-fashioned methods and welcome new, innovative and effective solutions that represent your brand in the best possible way.


Take control of the airspace your brand deserves today!

Meet our clients.



Liini helped SESKO, the electrical engineering standards organisation, to find an updated look and voice for the brand. At the same time, SESKO's website and campaign pages were revamped.


Työelämän Infopiste

Liini designed and implemented a completely new and bold direction for the Työelämän Infopiste brand. At the same time, the website was revamped and a new voice for the brand was found.


Clinic Helena

Clinic Helena is an internationally renowned clinic for breast cancer treatment and plastic surgery. Liini helps in service design and international marketing of services.

Business design and strategies

More human-centred business design - contribute to validation for better decisions. Our business design process focuses strongly on a deep understanding of the needs, desires and behaviours of customers and stakeholders. This involves conducting research, interviews and observations to gain insights that support the design process.

Design involves clarifying strategies, generating ideas, prototyping, testing and iterating solutions to meet business challenges.

We help with these:

  • Ecosystem Design
  • User-centred design
  • Monetization strategies and growth plans
  • Brand vision and mission clarification
  • Co-creation workshops

Human-centred research and testing

Delivering people-centred services requires a thorough understanding of the needs, feelings and values of end-users. We use a range of research methods to gather data and insights into user behaviour and preferences, so that we can design solutions that best suit them.

We also help with usability testing, through which we analyse and develop products and services to better meet the needs of different user groups.

Where we can help:

  • UX studies
  • Defining segments and buyer personas
  • User testing and usability design
  • Accessibility and inclusivity design
  • Emotional design

Our goal is to create engaging and user-friendly customer experiences for end users.

Customer experience design

A memorable customer experience leaves a lasting impression, right? 

In designing customer experiences, we use service design, which focuses on creating and improving services to enhance customer experience and organisational performance.

The end users of the services are at the heart of the design. We apply design thinking principles and methodologies to ensure that the end result is user-centric, efficient and delivers value to both our customers and their customers.

Where we can help:

  • User paths and scenarios
  • Product and service roadmaps
  • Concept design and wireframing
  • Prototyping
  • Service design
  • Gamification of services

Organisational design —  the best employee experiences.

Through organisational design, we implement systematic design of company structures, roles, processes and systems. Our aim is to achieve the goals and objectives set by the organisation in an effective way. We design a framework that defines the distribution, coordination and control of work within the company, optimising the employee experience.

Organisational design is a key part of business strategy, as it directly influences how effectively and efficiently an organisation can achieve its goals.

Where we can help:

  • Designing processes and workflows
  • Digital "due diligence"
  • Designing feedback loops and learning from feedback
  • Kaizen workshops
  • System architecture

The result is a more streamlined organisation that is motivated, cost-effective and ready to meet the challenges of the future.

Digital design and accessibility

Our digital design focuses on creating visually appealing and user-friendly interfaces for websites, apps and other interactive platforms. Our process includes the design of layouts, elements and interactions to create a seamless and engaging user experience.

Where we can help:

  • Responsive UI design for web and applications
  • Interaction design
  • Information architecture design
  • Content strategy and content maps
  • VR and AR design.

Pre-packaged products.

We have packaged some of our most popular services into easy-to-order products. Take a look at the options below or request a quote for a tailor-made implementation.

Design workshops

Does your business need to innovate or find new ways to create value? Together, we will create a strategy and roadmap to systematically develop customer value, insight and experience.

CX audit

Mapping the current state of customer experience, validated with end-users, helps identify the worst bottlenecks to value creation, both online and at physical touchpoints.

Team as a service

Looking for a partner for continuous digital service development? Our experienced, well-honed design experts are a cost-effective solution for your recurring design needs, at an easily predictable monthly cost.

Expert content.

Read our latest articles on the latest trends, news and insights in service design, design and digital development.

How can we help you today?


What happens after submitting the form?


We listen.

We will have a joint meeting to go through your needs and challenges to understand your situation.


You get a plan.

Our team will develop a personalised and prioritised growth plan that is a comprehensive solution to your needs.


Work begins.

When you're ready to start working with us, we'll agree on the practical steps and begin work immediately. We believe in long-term partnerships.