Growth Marketing

Growth marketing in a nutshell

What is growth marketing?

Growth marketing uses data and experimentation to provide a systematic approach to increasing business performance and improving the customer experience across all brand and customer touchpoints.

Its key objective is to accelerate sales growth by influencing the entire buyer path, based on the continuous collection and analysis of data and the use of this information in marketing and sales strategies.

Growth marketing can be summed up as a culture of experimentation, where the measures, advertising channels and content chosen are systematically tested to find the best tactics for your business, because no two companies are the same.

How we do it

From a good plan to exemplary measurement

01 Growth strategy

The first step is to create a growth strategy that sets out growth objectives. The strategy includes a light market research, a definition of the target audience and an analysis of the competitive landscape.

The result is a comprehensive growth strategy with objectives, target groups, channels and tactics, including conversion points.

02 Implementation

Once the strategy has been defined, the next step is to implement the chosen strategy. Tactics include content marketing, search engine optimisation, email marketing, social media campaigns and other digital marketing activities to engage the target audience.

During this phase, new tactics and messages are constantly tested to see what works best. Data is reported to the Liini Insights platform, from which insights are extracted for regular growth meetings.

03 Analysing & optimising

When implementing campaigns and tactics, it is important to measure and analyse their performance. This includes monitoring key performance indicators (KPIs) such as traffic, conversion rates, customer acquisition costs and return on investment (ROI) to determine the success of growth marketing.

Based on the data obtained from measurement and analysis, tactics/campaigns are modified and optimised and new tests are introduced.

Questions?

Your point of contact for growth marketing and analytics

Ilari Vallisaari

CEO & Head of Growth

Ilari@liini.agency

(+358) 406 351 929

Get in touch

Tactics & tools

We use tactics such as these for growth marketing

Effective growth marketing is all about testing the right tactics, creative and channels to reach the target audience for your company's services/products.

We use the following growth marketing tactics for your brand:

Keyword advertising (Google, Bing)
Search Engine Optimization (SEO)
Social media marketing
Content production
AI services
Conversion optimisation
Marketing automation

Tactics, budget and target audience are tailored to your specific needs.

Data-driven marketing

Lead with data, not with second guessing

We use the AAARRR model for growth marketing, where marketing is done systematically at every stage of the marketing process and at every touchpoint in the customer journey.

With this model, ad-hoc campaigning transforms takes your business to the next level and cost-effectively brings in more quality leads, repeat customers and increases in average purchase, among other things.

We measure the effectiveness of our interventions through the Liini Insights platform we developed. As our customer, you can enjoy a real-time dashboard anytime, anywhere.