CX & Service Design

Where we can help

Customer experience design

A memorable customer experience leaves a lasting impression, right?

In designing customer experiences, we use service design, which focuses on creating and improving services to enhance customer experience and organisational performance.

The end users of the services are at the heart of the design. We apply design thinking principles and methodologies to ensure that the end result is user-centric, efficient and delivers value to both our customers and their customers.

User paths and scenarios
Product and service roadmaps
Concept design and wireframing
Prototyping
Service design
Gamification of services

Where we can help

Human-centred research and testing

Delivering people-centred services requires a thorough understanding of the needs, feelings and values of end-users. We use a range of research methods to gather data and insights into user behaviour and preferences, so that we can design solutions that best suit them.

We also help with usability testing, through which we analyse and develop products and services to better meet the needs of different user groups.